Telfer said his college days (at Ohio State) presented him with the choice of either continuing with hockey with the school’s club team or moving more into the content creation world. It’s been very cool to see it blow up over the last few years.” I think we have one of the biggest beer leagues in the entire country in terms of all the different levels on the ice. We get groups of 20-plus people out there playing pickup hockey, and that shows the impact the Blue Jackets have had and the impact of the hockey community as a whole. “Now, it feels like you can show up on any given day and there’s people skating. The team has gone through a lot of ups and downs, with Tortorella and changing the culture, but the city…it used to be that I would show up to the rink, there’s an outdoor rink five minutes away that I go skate at, and it used to be that we would have to manually send out a text to all our buddies to get together.” He said while the Blue Jackets haven’t always found great success on the ice, they’ve done a lot to make hockey more prominent in that community. I grew to love the team and love the sport, and played through high school.” The timing worked out very well: I got started, I was born in 1994, and started in 1999, and then the Blue Jackets came to the scene in 2000 here in Columbus, and so my dad took me to the first-ever Blue Jackets’ game at Nationwide Arena when I was five years old. My dad wasn’t a hockey player by any means, intramurals in college was kind of the extent of his hockey experience. “My parents got me into it at a pretty young age. He’s from Columbus, Ohio, and he said it was particularly fun watching and following a new NHL team there as he was growing up. Many of the people in the hockey scene are from markets that have long had NHL teams, but that’s not the case for Telfair. And though I wasn’t good enough to make it to the NHL, this is absolutely the next best thing.” I wake up every day and get to do what I love every single day. It makes no sense that I’m mentioned in an article with Wayne Gretzky! And my fans who have been following me since I had just like 1,000 subscribers, making little hockey trick shots for fun, and now, to be where we are, I give it all to my fans and the support that they’ve given me. It just feels like every single opportunity that I have, it’s just a step up in a huge way. Telfer said he’s amazed at what he’s been able to accomplish in the hockey world so far, and he thinks there’s more he can do still. You can just go outside and grab a stick, shoes, and a ball and get a big game going.’ It’s promoting every type of hockey, getting people that look, and hopefully getting them involved.” So people can just come here and see ‘Hey, you don’t have to rent an entire ice rink to play. Because the reality is, hockey is a very expensive sport, it’s the toughest sport to get into. But it was just really giving people a behind-the-scenes look at what hockey is. I’ll do news stuff, reporting on big trades that happen. “I started doing general real-life hockey content. I feel like Bleacher Report actually opens the door to letting that happen and gives me the opportunity to connect with these guys and really get to know them on a deeper level.” But I’ve had the chance to meet up with quite a few of them, even last week at the Chicago player media tour, and when you get the chance to get these guys talking and actually get to know them, these guys will shine on the big stage. With a lot of these NHL guys, not to speak badly of them, but they have kind of these dry personalities when it comes to interviews and when you see them. You see what B/R is doing in other sports, and it feels like they kind of get the youth and the culture behind the sport. And Telfer told AA in an interview last week that he’s thrilled to get involved with B/R right at the start of their NHL vertical. We’ve seen success for B/R with specific verticals before, perhaps particularly including football site B/R Gridiron and esports site B/R Gaming, and it’s particularly notable here to see them launching a vertical for a sport at the same time their parent corporation has acquired rights to that sport. An interesting part of Turner Sports’ new NHL rights is the attention they’ve paid to Bleacher Report in this, including referencing the launch of a B/R Open Ice vertical and the hire of popular YouTube/social media content creator Andrew “Nasher” Telfer in their release on the NHL on TNT cast.
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